Brands that have age inclusive strategies see 19% higher customer lifetime value and 27% faster market penetration for new products. 

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The agency for the most valuable market in the world.
A market that rarely makes the brief.
A growth market that drives the bottom line.

 The Epilogue Economy™ isn't a niche.
It's the economic engine of the 21st century.

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You built a beautiful brand strategy.
But it missed out on the people who spend the most.

Follow the money.
It leads to older consumers.
This is your growth market.

Text graphic reading 'Agencies for' with 'Agencies' in large orange letters and 'for' in smaller black font.

The client brief is on your desk.
It missed a market worth billions.
What do you do?

Follow the brief.
Then go beyond it.
That’s where the growth is.

Bold black text on white background reads, 'The Most Valuable Market in the World Is the One You're Ignoring.'

  • Adults 50+ in the US alone will wield $28 trillion in spending power by 2050. This represents the largest economic resource in history, yet only 5-10% of marketing budgets target them.

  • Older adults drive 42% of luxury travel spending and 38% of premium health/wellness purchases. They account for 27% of APAC's $7 trillion annual spending in key markets, prioritizing experiential over material goods.

  • Mature consumers have 22% higher online-to-offline conversion rates than Gen Z, with 54% using blended digital/physical shopping journeys. Their average order value exceeds younger cohorts by 37%.

  • 68% of 55-75yr olds pursue new hobbies/skills annually, driving growth in education tech (31% sector growth), and second-career support services. his "permanent beta" mindset defies retirement stereotypes.

  • Campaigns featuring older protagonists see 23% higher recall rates, yet only 11% of creative briefs specify 50+ representation. Purpose-driven messaging to this group yields 38% higher ROI.

Text reading 'Industries: Reframed' in bold black font.

The Epilogue Economy™ isn’t a trend. It’s a lens.

Industries: Reframed applies the Epilogue Economy lens to categories that have outgrown their old assumptions. It’s not about targeting “older consumers.”

It’s about uncovering relevance, value, and opportunity where others haven’t thought to look.

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A man and woman are laughing and talking at a kitchen table with a laptop, coffee mug, documents, and a fruit bowl, with the word 'Finance' at the bottom.
An older woman and man walking on a cobblestone street, smiling, dressed in fashionable clothing with sunglasses, with pink flowers and historic buildings in the background.
Woman in an orange dress shopping for consumer goods at a grocery store aisle while looking at her phone, holding a shopping bag filled with snacks and other products.

Here’s how to learn more about
The Epilogue Economy

Read the Fieldnotes on the Epilogue Economy™

Epilogue Field Notes
(Free Thinking. Literally)

We publish regular reflections, provocations, and insights - from aging and identity to work, reinvention, cultural signals, and strategic provocations from inside the Epilogue Economy™.

It’s free, it’s thoughtful, and it might just help you rethink what’s next.

Text warning: 'Beware the old soldier. He is old for a reason.' in bold black font on a white background.

Not because he stood back. But because he kept moving.
Kept thinking. Kept adapting.

The Epilogue Company was built for those of us still in the fight.
Not for survival, but for meaning, relevance, and momentum.

“I don’t feel old. I feel like I’ve been paying attention for a long time.”

- Christopher Smith, Founder, The Epilogue Company