There exists today a $43 trillion global blind spot in our marketing and advertising economy.
Brands that implement age-inclusive strategies see 19% higher customer lifetime value and 27% faster market penetration for new products.
The Epilogue Economy™ isn't a niche.
It's the economic engine of the 21st century.
The agency for the most valuable market in the world.
A market that rarely makes the brief.
A growth market that drives the bottom line.
You built a beautiful brand strategy.
But it missed out on the people who spend the most.
The most powerful growth market in the world isn’t Gen Z.
It’s Gen X and Boomers with money, motivation, and decades of unmet desire.
We work with strategically alert brands who see what others miss.
That aging isn’t a decline, it’s a design brief.
That relevance isn’t about being young. It’s about being understood.
By 2030, half of all consumer spending will come from people over 50.
They control the wealth. They have the time. They’re reshaping what it means to live, work, and spend later in life.
Most agencies rarely consider the older consumer. It just not as sexy.
We disagree.
The Epilogue Company helps brands see what others are missing.
Follow the money.
It leads to older consumers.
This is your growth market.
The client brief is on your desk.
It missed a market worth billions.
What do you do?
The Epilogue Company helps agencies think beyond the brief.
The brief is smart. Slick. Well-researched.
But it skips the most valuable market in the economy. Adults over 50.
They have the money. They have the motivation. They have unmet needs your client hasn’t seen, yet.
And now the question is: do you ignore the omission, or do you lead your client toward the opportunity they couldn’t see?
The smartest agencies know that growth isn’t in the brief. It’s in the blind spots.
You need a thought partner who sees what others miss and helps you turn it into work that wins hearts, budgets, and awards.
You need The Epilogue Company.
Follow the brief.
Then go beyond it.
That’s where the growth is.
Here’s how to learn more about The Epilogue Economy™
Read the Fieldnotes on the Epilogue Economy™
Epilogue Field Notes
(Free Thinking. Literally)
We publish regular reflections, provocations, and insights - from aging and identity to work, reinvention, cultural signals, and strategic provocations from inside the Epilogue Economy™.
It’s free, it’s thoughtful, and it might just help you rethink what’s next.
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The Epilogue Dispatch
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For the price of a good flat white, get a monthly deep-dive report unpacking the most relevant cultural, commercial, and behavioral signals — through our lens.
Designed for brands, agencies, and individuals who need to understand what’s changing, and what it means for them.
Not because he stood back. But because he kept moving.
Kept thinking. Kept adapting.
The Epilogue Company was built for those of us still in the fight.
Not for survival, but for meaning, relevance, and momentum.
“I don’t feel old. I feel like I’ve been paying attention for a long time.”
- Christopher Smith, Founder, The Epilogue Company